LG aren’t exactly new to this whole cellphone thing, yet the South Korean company wants to reach all types of markets with their products, it seems. The company has just become a Global (and Techology) Partner of Formula 1 racing. Seems like an odd combo, but bear with us here.
Starting in 2009, the partnership between LG and Formula 1 gives the company (and we quote) “exclusive designations and marketing rights as the official Consumer Electronics, Mobile Phone and Data Processor of Formula 1.”
Needless to say, the F1 designation will help attract the attention of millions of fans, and those will have LG in their minds as the coolest game in town. Will this help the company’s market share, or even make a dent in their bottom line? 2009 will bring the results in, and it’s a safe bet that they’ll gain something out of this move, though personally, i’m not sure how much.
Yes, I know i’m blanket-characterizing a bit, but…the demographics of F1 racing don’t always slant towards the techiest of folks, by traditional thought processes, but then again, we could always be surprised.
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Albert 01.02.09 at 9:51 pm
Because there is alot of technology involved in the design, production, and running of their cars, Formula One does attract a lot of technical folks.