Samsung is starting to develop an interest in the business side of phones, and more proof of that arrived in the form of an announcement that they are to launch a new line of business oriented smartphones called BizBee. And while the name doesn’t exactly conjure up visions of a busy CEO (think more Sesame Street), Samsung is targeting the new line at (quoted from the company) “busy executives, who require a business mobile that offers optimum performance, 24/7, from any location.”
A rather different focus from Samsung, but then again, more and more companies are getting into the full QWERTY parade these days.
All the devices from the BizBee family of phones will feature: all-in-one connectivity, a full QWERTY keyboard, built-in easy access to email and other business capabilities. It sounds like they mean business (pun intended) but in this case, it may pay to wait a bit and see what they come up with.
The BizBee range will debut with a handset that isn’t new at all: The i780. So why did Samsung include it in the new line of phones? Well, because it will come with Windows Mobile 6.1, instead of the old 6.0 plaform.
The line will initially be launched in the UK, Spain, Netherlands, and assuming it goes well, other countries may follow. As for the other upcoming smartphone models from the BizBee family, Samsung gave no further details, and the same goes for pricing; no details given. It’s assumed it won’t be too far off from the $200 mark or so, given pricing patterns on similar phones with similar feature sets.
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