The New, Simple (and Cheap) Approach: The LG KP152

by Derek on November 6, 2008

lg-kp152-300x187 The New, Simple (and Cheap) Approach: The LG KP152It’s about time a cell phone company got the memo: $300 ultra-fancy phones aren’t really “in” at the moment. Simple, nice looking and inexpensive is where it’s at.

LG has announced a new affordable clamshell phone, the LG KP152. Right now, the handset is only available on the LG Brazil website, but it’s said it will be released in Europe too – in Russia for the beginning, starting this month, then expanding to other territories, including the US soon.

The design is slick and eye-catching, and it’s available in black and red colors, and will retail for around $100 with possible incentives for contracts and the like, per usual. Features include: Tri band GSM/GPRS connectivity, TFT display with 65K colors, FM radio, SMS, MMS, VGA photo camera, 800 mAh Li-Ion battery with a talk time of around 3-4 hours. Decent specs, but not earth-shattering (expected for the price).

The indicates a new strategy with phone releases for LG, which is a welcome trend indeed in these lean economic times.

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